#1: Access to a pre-made and highly engaged audience; with preparation, you can reach hundreds to thousands of highly targeted listeners.
#2: Easier and far less time-consuming than guest blogging; one of the most popular forms of content marketing.
#3: Create meaningful connections; with the podcast host, xPerts, and the audience.
#4: High content production value; Bx puts a lot of effort into production, including professional sound, editing, and creating custom web graphics.
#5: Unlimited cross-amplification; highly shareable piece of content resulting in more likes, shares, tweets, and traffic.
#6: Free long-form blog posts; transcribe the show and post on your site as a blog post.
#7: Increased dwell time; embed video on your website to help your SEO efforts.
#8: Create trust badges; use “as seen on the Bx Podcast” eye candy for your website.
#9: Online reviews; repurpose these into highly valuable testimonials for your website.
#10: Opportunity to generate sales; you can get leads by being an informative guest.