{"id":3330,"date":"2023-04-04T02:58:58","date_gmt":"2023-04-04T06:58:58","guid":{"rendered":"https:\/\/bxnetworking.com\/ca\/2023\/04\/04\/how-to-craft-lead-magnets-your-customers-will-love\/"},"modified":"2023-04-04T04:05:34","modified_gmt":"2023-04-04T08:05:34","slug":"how-to-craft-lead-magnets-your-customers-will-love","status":"publish","type":"post","link":"https:\/\/bxnetworking.com\/ca\/2023\/04\/04\/how-to-craft-lead-magnets-your-customers-will-love\/","title":{"rendered":"How to Craft Lead Magnets Your Customers Will Love"},"content":{"rendered":"<h3><span style=\"color: #0092bc;\" data-preserver-spaces=\"true\">Most people who come to your website don\u2019t buy on the spot.\u00a0<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Something like 97% of visitors won&#8217;t even contact you!\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Therefore, you must keep them interested and give them strong reasons to sign up for your email list. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">But how do you do that if you don\u2019t have an online store?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"> By creating a valuable <strong>lead magnet<\/strong>, of course!<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-6991\" src=\"https:\/\/bxnetworking.com\/wp-content\/uploads\/2023\/04\/Lead-Magnet-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">A lead magnet is a piece of content attractive enough to tempt people to subscribe to your email list.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The main idea here is that the lead magnet should be tempting.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You may wonder how to get people to\u00a0<\/span><em><span data-preserver-spaces=\"true\">subscribe<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0to your Lead Magnet?\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">There are ways of making this process easier. More on that soon.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">First, what kind of things can you offer?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">A Lead Magnet is a digital product (book, ebook, software, PDF, etc.) that you give away for free that has your contact information embedded in it.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">That way, each person who downloads becomes your new lead (or prospect).<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #0092bc;\"><strong>Reflect on the &#8216;What&#8217; of Lead Magnets<\/strong><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">You want to ask yourself why you want people to subscribe.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Do you have something valuable to help them?\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Do you want their trust?\u00a0<\/span><\/p>\n<p><em><span data-preserver-spaces=\"true\">If this is the reason<\/span><\/em><span data-preserver-spaces=\"true\">,\u00a0<\/span><em><span data-preserver-spaces=\"true\">have a gifting mindset rather than a sales mindset to earn their trust.<\/span><\/em><\/p>\n<p><span data-preserver-spaces=\"true\">Incidentally, the most common lead magnet is a gift.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Which, in this sense, means a piece of content full of valuable information, such as:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">An infographic,\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">A quiz result, or\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">A video series you offer in exchange for a visitor\u2019s email address.\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Even 7-day challenges can be a lead magnet!<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The best lead magnets are tailored and relevant to your audience.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You know that, right?\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you\u2019re offering a lead magnet like \u201c7 Steps to Creating a Blog\u201d, and only 2% of your subscribers are bloggers, you need to change it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #0092bc;\"><strong>The Steps to Create an Enticing Lead Magnet<\/strong><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Here are some factors that will help you create an irresistible lead magnet:<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #0092bc;\"><strong>Step 1.<\/strong>\u00a0<\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">Research and find out about your ideal customer avatar, the type of person you want to attract to your business, and who would most likely become your customer if seeing your best offer.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Formulate the answers to these questions:<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">What are their interests?\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">What do they struggle with?\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">What do they want?\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">To help you do this, you may read public group posts and customer reviews.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #0092bc;\"><strong>Step 2.<\/strong>\u00a0<\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">Create an irresistible offer that will solve one of the problems identified in Step 1,\u00a0\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Or something that will bring joy and value into their life through a better experience.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You want to use all the gathered information to create the most\u00a0<\/span><em><span data-preserver-spaces=\"true\">relevant<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0and\u00a0<\/span><em><span data-preserver-spaces=\"true\">meaningful<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0lead magnet.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Let\u2019s say your ideal customer avatar is someone interested in starting a blog.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">They\u2019d like to write about their passions and make money from their blog.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You could create a free ebook that shows them how to set up their blog with the most popular platforms on the market, giving them all the insider tips.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">How valuable do you think that would be for them?<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #0092bc;\"><strong>Step 3.<\/strong>\u00a0<\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">You want a simple yet effective lead capture form.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">An eye-catching visual, including bullet points on the key benefits, and a captivating headline should do the trick.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #0092bc;\"><strong>Step 4.<\/strong>\u00a0<\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">Install the form in prominent places, like your blog, or explain its value on a web page without sidebars or menu options.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Benefit points will help convince new people to sign up.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #0092bc;\"><strong>How to Grow your Mailing List<\/strong><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Growing a mailing list is a strategic process; you must determine what works best for your business.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It takes good planning and creative content. And remember, if it doesn\u2019t seem like something your target audience would want, it won\u2019t work well as a lead magnet.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Using highly-valued\u00a0<\/span><strong><span data-preserver-spaces=\"true\">\u2018book\u2019 lead offers<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0can be an effective strategy as well, but be careful not to spend too much on advertising if you don\u2019t have a high-priced product to offer.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #0092bc;\"><strong>Why offer a White Paper?<\/strong><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Researched reports (i.e., white papers) are an excellent way to get your brand in front of potential customers and prospects.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">These reports can offer information on everything from company history and overarching missions, as long as it\u2019s a shared one, to service type summaries, benefits, and use cases.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Michael Stelzner\u2019s experience showed that white papers are an effective way to attract new clients and increase sales\u2014but only if they\u2019re written with the right tone and from the right point of view.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #0092bc;\"><strong>What if you don\u2019t have time to write research reports?<\/strong><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">If you\u2019re a business owner who wants to provide in-depth reports for your subscribers but doesn\u2019t have the time to write them yourself, why not hire a copywriter?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">As a professional writer, Jennifer can help you create researched white papers for professional services that will:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Attract new customers.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Increase sales.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Make your brand more credible.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Showcase your expertise in the field.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #0092bc;\"><a class=\"editor-rtfLink\" style=\"color: #0092bc;\" href=\"https:\/\/powerofwords.com.au\/white-paper-report-writing-2\/\" target=\"_blank\" rel=\"noopener\">Hire a white paper copywriter<\/a>.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">So, if you\u2019re struggling with writing your next research report, contact a copywriter to write the perfect script.\u00a0<\/span><\/p>\n<p><span style=\"color: #0092bc;\"><strong>Jennifer Lancaster,\u00a0<\/strong><\/span><a class=\"editor-rtfLink\" href=\"https:\/\/powerofwords.com.au\/white-paper-report-writing-2\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Power of Words<\/span><\/a><span data-preserver-spaces=\"true\">, is a Brisbane-based copywriter and editor.<\/span><\/p>\n<p>__<\/p>\n<p>This article was written by a Bx Member, and published by Bx.<\/p>\n<p>It is just one of the ways in which we support our members to achieve success in their business.<\/p>\n<p><span data-preserver-spaces=\"true\">Want to unlock the power of referral marketing &amp; get hundreds of quality leads flowing into your business? xplore\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/bxnetworking.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Bx<\/span><\/a><span data-preserver-spaces=\"true\"><a href=\"https:\/\/bxnetworking.com\/\"> Business Networking Reimagined<\/a> today!<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Simply book into any of our\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/cw253.infusionsoft.com\/app\/form\/bx-online-confirm-more-details\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Online Events<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0as a complimentary guest or find one of your local\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/bxnetworking.com\/au\/locations\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Face-to-Face Meetings<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0and network over breakfast, lunch or dinner.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most people who come to your website don\u2019t buy on the spot.\u00a0 Something like 97% of visitors won&#8217;t even contact you!\u00a0 Therefore, you must keep them interested and give them strong reasons to sign up for your email list. But how do you do that if you don\u2019t have an online store? By creating a\u2026<\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[15,10],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Craft Lead Magnets Your Customers Will Love - Bx Canada - Business Networking Reimagined<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bxnetworking.com\/ca\/2023\/04\/04\/how-to-craft-lead-magnets-your-customers-will-love\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Craft Lead Magnets Your Customers Will Love - Bx Canada - Business Networking Reimagined\" \/>\n<meta property=\"og:description\" content=\"Most people who come to your website don\u2019t buy on the spot.\u00a0 Something like 97% of visitors won&#8217;t even contact you!\u00a0 Therefore, you must keep them interested and give them strong reasons to sign up for your email list. 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By creating a\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bxnetworking.com\/ca\/2023\/04\/04\/how-to-craft-lead-magnets-your-customers-will-love\/\" \/>\n<meta property=\"og:site_name\" content=\"Bx Canada - Business Networking Reimagined\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-04T06:58:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-04T08:05:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bxnetworking.com\/wp-content\/uploads\/2023\/04\/Lead-Magnet-300x169.jpg\" \/>\n<meta name=\"author\" content=\"Tanya Jackman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tanya Jackman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bxnetworking.com\/ca\/2023\/04\/04\/how-to-craft-lead-magnets-your-customers-will-love\/\",\"url\":\"https:\/\/bxnetworking.com\/ca\/2023\/04\/04\/how-to-craft-lead-magnets-your-customers-will-love\/\",\"name\":\"How to Craft Lead Magnets Your Customers Will Love - Bx Canada - Business Networking Reimagined\",\"isPartOf\":{\"@id\":\"https:\/\/bxnetworking.com\/ca\/#website\"},\"datePublished\":\"2023-04-04T06:58:58+00:00\",\"dateModified\":\"2023-04-04T08:05:34+00:00\",\"author\":{\"@id\":\"https:\/\/bxnetworking.com\/ca\/#\/schema\/person\/f5733e9d17dcf5c662e20e25e41b1c21\"},\"breadcrumb\":{\"@id\":\"https:\/\/bxnetworking.com\/ca\/2023\/04\/04\/how-to-craft-lead-magnets-your-customers-will-love\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bxnetworking.com\/ca\/2023\/04\/04\/how-to-craft-lead-magnets-your-customers-will-love\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/bxnetworking.com\/ca\/2023\/04\/04\/how-to-craft-lead-magnets-your-customers-will-love\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/bxnetworking.com\/ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Craft Lead Magnets Your Customers Will Love\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bxnetworking.com\/ca\/#website\",\"url\":\"https:\/\/bxnetworking.com\/ca\/\",\"name\":\"Bx Canada - Business Networking Reimagined\",\"description\":\"Bx - Business Networking Reimagined\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bxnetworking.com\/ca\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/bxnetworking.com\/ca\/#\/schema\/person\/f5733e9d17dcf5c662e20e25e41b1c21\",\"name\":\"Tanya Jackman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/bxnetworking.com\/ca\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjVdEAizmlLyc18tX3RNTBeZyMlIFk57kHSJkM_vnGgq=s96-c\",\"contentUrl\":\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjVdEAizmlLyc18tX3RNTBeZyMlIFk57kHSJkM_vnGgq=s96-c\",\"caption\":\"Tanya Jackman\"},\"url\":\"https:\/\/bxnetworking.com\/ca\/author\/tanyabxnetworking-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Craft Lead Magnets Your Customers Will Love - Bx Canada - Business Networking Reimagined","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bxnetworking.com\/ca\/2023\/04\/04\/how-to-craft-lead-magnets-your-customers-will-love\/","og_locale":"en_US","og_type":"article","og_title":"How to Craft Lead Magnets Your Customers Will Love - Bx Canada - Business Networking Reimagined","og_description":"Most people who come to your website don\u2019t buy on the spot.\u00a0 Something like 97% of visitors won&#8217;t even contact you!\u00a0 Therefore, you must keep them interested and give them strong reasons to sign up for your email list. 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