Most people who come to your website don’t buy on the spot.
Something like 97% of visitors won’t even contact you!
Therefore, you must keep them interested and give them strong reasons to sign up for your email list.
But how do you do that if you don’t have an online store?
By creating a valuable lead magnet, of course!
A lead magnet is a piece of content attractive enough to tempt people to subscribe to your email list.
The main idea here is that the lead magnet should be tempting.
You may wonder how to get people to subscribe to your Lead Magnet?
There are ways of making this process easier. More on that soon.
First, what kind of things can you offer?
A Lead Magnet is a digital product (book, ebook, software, PDF, etc.) that you give away for free that has your contact information embedded in it.
That way, each person who downloads becomes your new lead (or prospect).
Reflect on the ‘What’ of Lead Magnets
You want to ask yourself why you want people to subscribe.
Do you have something valuable to help them?
Do you want their trust?
If this is the reason, have a gifting mindset rather than a sales mindset to earn their trust.
Incidentally, the most common lead magnet is a gift.
Which, in this sense, means a piece of content full of valuable information, such as:
- An infographic,
- A quiz result, or
- A video series you offer in exchange for a visitor’s email address.
Even 7-day challenges can be a lead magnet!
The best lead magnets are tailored and relevant to your audience.
You know that, right?
If you’re offering a lead magnet like “7 Steps to Creating a Blog”, and only 2% of your subscribers are bloggers, you need to change it.
The Steps to Create an Enticing Lead Magnet
Here are some factors that will help you create an irresistible lead magnet:
Research and find out about your ideal customer avatar, the type of person you want to attract to your business, and who would most likely become your customer if seeing your best offer.
Formulate the answers to these questions:
What are their interests?
What do they struggle with?
What do they want?
To help you do this, you may read public group posts and customer reviews.
Create an irresistible offer that will solve one of the problems identified in Step 1,
Or something that will bring joy and value into their life through a better experience.
You want to use all the gathered information to create the most relevant and meaningful lead magnet.
Let’s say your ideal customer avatar is someone interested in starting a blog.
They’d like to write about their passions and make money from their blog.
You could create a free ebook that shows them how to set up their blog with the most popular platforms on the market, giving them all the insider tips.
How valuable do you think that would be for them?
You want a simple yet effective lead capture form.
An eye-catching visual, including bullet points on the key benefits, and a captivating headline should do the trick.
Install the form in prominent places, like your blog, or explain its value on a web page without sidebars or menu options.
Benefit points will help convince new people to sign up.
How to Grow your Mailing List
Growing a mailing list is a strategic process; you must determine what works best for your business.
It takes good planning and creative content. And remember, if it doesn’t seem like something your target audience would want, it won’t work well as a lead magnet.
Using highly-valued ‘book’ lead offers can be an effective strategy as well, but be careful not to spend too much on advertising if you don’t have a high-priced product to offer.
Why offer a White Paper?
Researched reports (i.e., white papers) are an excellent way to get your brand in front of potential customers and prospects.
These reports can offer information on everything from company history and overarching missions, as long as it’s a shared one, to service type summaries, benefits, and use cases.
Michael Stelzner’s experience showed that white papers are an effective way to attract new clients and increase sales—but only if they’re written with the right tone and from the right point of view.
What if you don’t have time to write research reports?
If you’re a business owner who wants to provide in-depth reports for your subscribers but doesn’t have the time to write them yourself, why not hire a copywriter?
As a professional writer, Jennifer can help you create researched white papers for professional services that will:
- Attract new customers.
- Increase sales.
- Make your brand more credible.
- Showcase your expertise in the field.
So, if you’re struggling with writing your next research report, contact a copywriter to write the perfect script.
Jennifer Lancaster, Power of Words, is a Brisbane-based copywriter and editor.
This article was written by a Bx Member, and published by Bx.
It is just one of the ways in which we support our members to achieve success in their business.